Memes in digital culture is a superb overview of the study, power and potential of memes. Memes in digital culture ebook by limor shifman 9780262317702. Memes in digital culture download ebook pdf, epub, tuebl. Memes in digital culture examines the central aspect of digital culture that is internet memes. So yeah, its an exciting time to be an internet meme scholar. Shifman discusses a series of wellknown internet memesincluding leave britney alone, the pepperspraying cop, lolcats, scumbag steve, and occupy wall streets we are the 99 percent. As groups of digital items created and published by wide and often heterogeneous crowds, memes both reflect and. In each chapter, shifman has put footnotes on references to research or on things she hasnt elaborated on, but may require more understanding. What lies at the heart of every living thing is not a fire, not warm breath, not a spark of life.
Andlike has always been the case with folk culturethese media are premised on collective strands intertwining into new tapestries of cultural production. Author limor shifman provides a comprehensive and clear definition of what internet memes are. Communication krzysztof gajdka university of economics in katowice, poland. Memes in digital culture is a superb overview of the study, power, and potential of memes. Memes in digital culture books pics download new books. Gangnam style and its attendant parodies, imitations, and derivations is one of the most famous examples of an internet meme. Like genes, memes are defined as replicators that undergo variation, competition, selection, and retention.
Shifman discusses a series of wellknown internet memes. In this book, limor shifman investigates internet memes and what they tell us pdf about digital culture. Memes in digital culture the mit press essential knowledge. It is safe to say that the harlem shake rapidly surpassed the status of a simple internet meme and found its way as. Limor shifman, in her 20 book memes in digital culture, called memetic media our postmodern folklore. Memes in digital culture, written by limor shifman published on 15 jan 2015 by brill. Memes as artifacts also possess cultural and social attributes as they are produced, reproduced, and transformed to reconstitute the social system. Internet memes, such as lolcats, planking, or gangnam style, have become prominent aspects of digital culture. Memes in digital culture by limor shifman lse research online. Internet memes may be entertaining, but in this book limor shifman makes a compelling argument for taking them seriously. Shifman has done an exemplary job of balancing an analytical. Previous meme research tends to consider memes as a single cultural unit p. In practical terms the memetic social system is reconstituted when members of participatory digital culture use rules and resources of. Shifman s interest in using the analysis of internet memes to view contemporary culture in the digital age is a timely one.
This book doesnt dive the deepest, but it lays out all of the important issues well enough for anyone to understand why memes are so sticky from a college student to an interested grandparent in why kids these days are making wacky cat videos. Shifman, limor memes in digital culture 2014 meme idea. Memes are quick visual ways of selfpresentation, essentially telling whom someone is, what someone thinks is important, or what someones political stance is. At any given moment, many memes are competing for the attention of hosts. An indepth analysis of the origin and nature of internet memes makes this book a great read for any researcher interested in digital culture and new media, writes. It is information, words, instructions, richard dawkins declared in 1986. Memes, shifman argues, encapsulate some of the most fundamental aspects of the internet in general and of the participatory web 2. As users share memes with friends and family, their values and beliefs are distributed right along with the laughs.
In december 2012, the exuberant video gangnam style became the first youtube clip to be viewed more than one billion times. The book is smart yet accessible, balanced yet provocative. In this book, limor shifman investigates internet memes and what they tell us about digital culture. C this article has been rated as cclass on the projects quality scale. There is no doubt that memes have had a significant impact on our culture, our ways of knowing, the emotional self, how we see the world and how we interact with it. Pdf on jan 4, 2015, ali zaidi and others published memes in digital culture find, read and cite all the research you need on researchgate.
At its peak, the harlem shake meme was immensely successful at both generativity generated nearly 4,000 youtube videos uploads per day, and popularity it only took about 40 days to reach 1 billion views on youtube, half the time that it took gangnam style. Click download or read online button to get memes in digital culture book now. Shifman has done an exemplary job of balancing an analytical overview of her subject with forays into fascinating conceptual debates. Memes epub, shifman argues, encapsulate some of the most fundamental aspects of the internet in general and of the participatory web 2. Shared, posted, tweeted, commented upon, and discussed online as well as offline, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. Memes have a large presence in our digital culture. Pdf on mar 14, 2016, christopher lehman and others published memes in digital culture, edited by limor shifman. Memes in digital culture mit press essential knowledge. Pdf memes in digital culture, edited by limor shifman. Columbia universitys report on postindustrial journalism as cited by campbell, 2018 highlights that with the dawn of the internet comes a new ecosystem of information production, distribution and consumption. This site is like a library, use search box in the widget to get ebook that you want. The meme, once defined as a small unit of culture, is an underrated invention of the digital era. An internet meme, more commonly known simply as a meme m i. She discusses a series of wellknown internet memes, including leave britney alone, the pepperspraying cop, lolcats, scumbag steve, and occupy wall streets we are the 99 percent.
Creatingidentityandbuildingbridgesbetweenculturesthecaseof9gag. Limor shifman wrote a publication titled memes in digital culture, where she discusses the use, characteristics and effects of memes in todays digital culture. Memes in digital culture by limor shifman is another great addition to the mit press essential knowledge series. Patrick sharbaugh, asiascape memes in digital culture is a superb overview of the study, power, and potential of memes. In this book, the author investigates internet memes and what they tell us about digital culture. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks. Memes in digital culture accomplishes a great deal in a very efficient package. Thousands of its viewers responded by creating and posting their own variations of the videomitt romney style, nasa johnson style, egyptian style, and. Patrick sharbaugh, asiascape memes in digital culture is a superb overview of the study, power and potential of memes.
Limor shifman explores this presence and how it affects us in her book memes in digital culture. It is extremely important for content composers, content consumers to keep in mid the effects of memes and new digital literacies and what effects it will have on the population. Repetition is a characteristic of memes that helps them achieve the level of influence shifman describes. Shifman, limor memes in digital culture 2014 free ebook download as pdf file. In this short but dense book, limor shifman deals with a slippery but pervasive kind of digital objects. Richard dawkinss 1976 introduction of the term meme to describe units of culture, and the uncertainty of terminology that academia has thus far. Thousands of meme makers in india are turning it into a potent and, at times, inflammatory. Defining and characterizing the concept of internet meme. In what follows, we consider the contents of shifmans. Download pdf download citation view references email request permissions. Memes in digital culture by limor shifman 9780262525435. High this article has been rated as highimportance on the.
In some cases, these memes used words and phrases contain intentional misspellings such as lolcats or incorrect grammar. This article is within the scope of wikiproject internet, a collaborative effort to improve the coverage of the internet on wikipedia. Shifman discusses a series of wellknown internet memes including leave britney alone, the pepperspraying cop, lolcats, scumbag steve, and occupy wall streets we are the 99 percent. Memes in digital culture by limor shifman overdrive. More importantly, shifman argues that internet memes are indicators of an active digital culture. Memes in digital culture shifman, limor, 1974 in december 2012, the exuberant video gangnam style became the first youtube clip to be viewed more than one billion times.
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